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Are you a businesswoman? Have you been successful in the post-COVID era? Are suffering from the side effects of COVID? You are not alone. COVID is almost everywhere, keeping the whole world at a standstill! It is vital for your business to stay in touch with your customers and grow after the COVID crisis.
Ways to (re)Grow Your Business After COVID
Website: Yes, this is the best time to utilize the best potential of your company website. Come up with new ideas and connect with your customers through positive messages and greetings. Remember to strike a balance. Do not sound overly happy as it might give an impression that you are not being empathetic for the people suffering from COVID but also be careful not to be too depressive as it may repulse your customers. Additionally, you may have appreciative messages for the medical staff all over the world to give out a positive impression of your company.
Email: Emailing is a proven mode of communication and marketing over the years. You need to understand the psyche of your customers and target your customers by addressing their specific needs and demands with respect to your product and service. This will help bridge the gap between you and your customers, if any, due to this pandemic. You may come up with innovative ideas and stay connected through emails like: “Hope that you are safe in the current situation of COVID!”
ZOOM Meetings: ZOOM has been one of the most useful tool during the outbreak of this pandemic and why not? It connects multiple attendees from across the world irrespective of their geographical locations. You may also use the platform for developing a group of your customers through polls and surveys and then have conference meetings or even one-to-one meeting. This will help you get closer to your customers and they will value your clear concern for their health and well-being in the time of crisis.
Webinar: Webinar is an ultimate way of doing it. You may show your concern and send out public service messages about the precautionary measures and social distancing through free-of-cost Webinars. Here you may invite a female guest speaker to emphasize and connect with your customers. You need to choose the topic of these sessions carefully so that you may reach out to your market effectively. Be empathetic yet professional so that you may achieve your corporate goals without being over-dramatic and casual. This is important as the guest speaker will focus on the theme and objectives of your webinar, so you have to develop an effective corporate strategy in advance.
Social Media: Social media is, by far, the most effective tool to communicate and get your customers involved with you even in the current state of chaos, illness, and depression. To stay connected to your customers stay active on social websites like Facebook, Twitter, Instagram. Involve your customers with you on a daily basis. Try to come up with discussion topics and surveys to make people connect to you. You may also go for the Interactive and LIVE Sessions with your customers, addressing their problems in the wake of the COVID19. Here, you may also have the health experts and professionals have on your Live Sessions to create awareness about the pandemic in the market. Your customers, in this way, will recognize as a caring and empathetic service provider who is trying to be positive and helpful amidst the chaos.
YouTube: YouTube engages viewers by distracting and informing them with content. It is as simple as that! In an attempt to stay connected with your customers, you need to involve your marketing to formulate a customer-centric strategy and make YouTube videos to address your customers. Again, your focus will be on your customers, their problems during the Corona outbreak and off course the solutions. You may come up with novel ideas of addressing the issues in a careful manner, to get your message across and connect with your market.
Explore these options and be a light in the darkness of today. Change your marketing strategy to stay connected with your customers.
